MSGM is a fashion bran born in 2009 and created by Massimo Giorgetti in partnership with the paoloni group. Strong ability in captivating trends and a young and motivated team are the winning cards of MSGM whose first moves began in a particular moment in history. It’s a simple mix of continuous new inputs alongside with the state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to web world. The outcome: a Kaleidoscope world made of colours, shapes and lines capable of inexorably catching the public interest and attention and acknowledging MSGM as one the most intriguing brand of the moment.