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Rewards that fit.



Step by step, DAVIDS is your partner in style.



Preferenza partnership takes you one step further. The more you shop, the more you earn.


As a Preferenza partner, you’re rewarded for every dollar spent in-store or online. The new Preferenza program lets you earn points for every in-store or online purchase redeemable for merchandise of your choice.


To become a member register for an account online:


1. Log in to your account or register a new account if you do not have one

2. Go to your profile page

3. Click on the “Activate Now” button

4. Check your email and accept our Terms and Conditions.


If you were previously enjoying the benefits of the Preferenza program, you must accept the revised Terms and Conditions before you are able to redeem any existing credits.


You can also call Customer Service at 1-888-852-3999 or visit us in-store. You can also visit our FAQ page for further information.


If you are already a Preferenza member and would like to download a card to your Digital Wallet, please view the instructions here.