Versace was created by Gianni Versace. Gianni Versace was born in Reggio Calabria, Italy. After an apprenticeship at his mother's dressmaking business, he began working as a freelance designer. At age 25, Versace was creating pret-a-porter collections for top fashion houses of the time. In 1978, he founded the Gianni Versace Group. Versace's bold, creative genius consistently challenged the boundaries of the fashion industry. Versace's distinctive cuts, vibrant prints and unconventional materials brilliantly united high art and contemporary couture. Many celebrities and red carpets have been graced with the masterful work that is Versace. Opulent colors, striking symbols, and creative patterns continue to pique curiosity and obsess the public. Versace has become sought-after due to its striking beauty.